For those interested, feel free to check out the newly updated Music Section on State Farm’s NowWhat.com site. It’s a youth-oriented section of the NowWhat.com site utilizing State Farm’s music sponsorships and content to get young adults to engage with the brand. No matter what it is, it’s a really cool and experiential site (or section of the site) that I designed. If you hang around idly for a bit, a NowWhat moment will trigger – which is video we shot and overlaid onto the site. Craziness ensues.
Find it here: NowWhat Music