As most of my friends and family know, I’m a big fan of mixed martial arts and of the UFC in particular. I saw this when I was watching an event recently.

Let's Advertise Here. Wait, a little to the right.

As you can see from the picture, the Smoothie King logo tucks right in there next to the “Headrush – Death B4 Defeat,” emblazoned on the fighter’s ass. Which led me to imagine someone in the Smoothie King marketing department must have been sitting on the couch one day and thought to him or herself, “We’ve been doing great with moms – we really seem to be getting a lot of traction with them…But, we need to do more to reach cage fighters and cage fighting enthusiasts. We can say to them ‘If you enjoy directly participation or simply the bloody spectacle of violence, you’re going to love our blended fruit and yogurt concoctions…They’re a very sensible choice. ‘ ” And so the wheels began to turn, and Smoothie King enters the Octagon…of advertising.

Fighter: “I just beat the living [BEEP] out of someone.”
Smoothie King Employee: “Fantastic sir! You look bloody and thirsty. What can I get for you!”
Fighter: “I’d like something with mango…Wait, why don’t you just surprise me.”
Smooth King Employee: “Regular-sized ManGoing Bananas, coming right up.”
Announcer Voice Over: “One sip, and you’ll submit to the championship flavor of Smoothie King.”